Key Global Cosmetic Claim Trends

Overall market is attractive across APAC region

Very high growth rates 2019 to 2022 are Indonesia, Malaysia, Vietnam, India, China and the Philippines having 11.9%, 9.8%, 9.0%, 8.7%, 8.5% and 7.5% per year, respectively. At high level, China and India are very attractive markets having large market values, $58.8 billion and $14.5 billion in 2018, and growing rapidly. At smaller locality level, countries likes Vietnam, Malaysia and Indonesia could be more reachable for Thailand in terms of logistics and market environment. Customer preferences or insights are expected to differ not only from one country to another (e.g. Muslim customers in Malaysia and Indonesia) but also between sub-segments (e.g. young labor in Vietnam).

Beauty & personal care retail market value in selected countries

Key Global Cosmetic Claim Trends

Moisturising claims are established and must evolve

Autumn is a time of transition, and the best autumn skin care routines will correct any summer damage that has occurred and prepare your skin for winter. Consumers nowadays are not only looking into skin care products that offer moisturizing and nourishing care but also depending on color cosmetics that offers long lasting condition balance effects. Skin hydration benefits are established in the APAC cosmetics market overall, and especially in foundation and lip color. These hydration claims appeal to the 57% of female users of face base makeup products in China who agree that skin benefits are the most important qualities of face makeup. Slicones are defined as multifunctional cosmetic ingredients, depending on their specific properties, they can perform practical benefits as sensory enhancement, substantive conditioning, long wear durability and many other functions that can be applied in color cosmetics.

Silicone Solutions for Beauty and Personal Care

New Formula Applications

Batai What’s New Coming Up Next: Sensorial Improvement Solutions- Organosilicone Elatomer Gel