Key Global Cosmetic Claim Trends

Convenience claims largely plateau despite ongoing interest

Consumer interest in easy, quick, durable and multi-use makeup products and following simpler beauty routines holds strong. However, convenience-focused claims have largely plateaued in the APAC colour cosmetics market over the last five years. Shift this direction, and look beyond established long-lasting claims too. Convenient-positioned innovations, especially long-lasting, are active, appealing to consumer interest. In the US for example, 52% of female makeup users agree that longwearing benefits are important when selecting makeup. Seek to make convenient products more engaging to stand out from the crowd and offer something more unique. In China, a notable 42% of women who wear makeup prefer all-in-one products. Yet, multiuse NPD is flat and limited (6% of recent colour cosmetics launches).

Key Global Cosmetic Claim Trends

Wow consumers with realistic and out-there textures

Beyond colour, bring something extra – visually – to wow consumers. Be inspired by super-sensorial patterned textures – velvet in particular is a running theme in Europe.We see that for color cosmetics, it is always offered with sensory and packaging. We are seeing brands develop visually engaging, super-sensorial patterns and textures on the outer layer of the products, showing something extra to color cosmetics beyond shade. Slicones are considered as a sensory enhancer with multifunctional properties that are widely applied in color cosmetics to achieve a diversity of creative sensory variety. As one of the leading silicone suppliers from China, Bataichem offers a series of silicone specialties to fulfill the demands to formulators in the ever-changing beauty world.

Silicone Solutions for Beauty and Personal Care

New Formula Applications

New Formula Applications

Batai What’s New Coming Up Next: Sensorial Improvement Solutions- Organosilicone Elatomer Gel