Key Global Cosmetic Claim Trends

Global Retail Market Overview: Facial Care, 2020 

Key Global Cosmetic Claim Trends The mandatory wearing of protective face coverings/masks in many public places during COVID-19 is driving facial care innovation. For example, an increased focus on health/hygiene will boost demand for cleansers; and the mandatory use of protective face masks will boost demand for hydrating/caring formulas. In the meanwhile, more over-cleansing facial skin (covered or otherwise) can lead to excessive dryness or the stripping of friendly bacteria. Brands can focus on alleviating these issues with super hydrating/nourishing face treatments/sheet masks.

Innovation Trends for Skin Care

Health/Wellness Concepts Will Boom Even Further

This breakthrough facial moisturizer transforms from sticky or greasy feeling to fast absorption and a breathable feel. You'll see skin that's smooth, matte and shine-free. Formulated with advanced formulation, we hope to improve elasticity and firm skin for a lifted look, while diminishing the look of fine lines and wrinkles. Also remind people to use SPF products since UV rays can still penetrate through face coverings.

'Clean beauty' themes/concepts are emerging in Asia

The focus on safety during COVID-19 bodes well for the nascent 'clean beauty' sector in Asia. In China, 82% of adults agree that ensured safety (eg MADE SAFE certification) is most important* when choosing BPC products, and 66% eco-friendliness.

Trendy Facial Care with Silicone Applications

When Skin Care Met Silicone

Silicone benefit the skin for their conditioning properties and ability to prevent water loss by creating a breathable barrier. They can make the skin appear smoother and more radiant due to their light reflective properties and ability to fill in lines and pores.

Application Trend of Organosilicon Market

We are seeing silicones applied in various formulas and leading the sensory improvement factors worldwide for international brands.

Silicone Sensory Solutions

Combing the unique three-dimensional structure of silicone, the whole products deliver potent ingredients in an ultra-lightweight form, with a light as air finish.

New Formula Applications

New Formula Applications

Batai What’s New Coming Up Next: Sensorial Improvement Solution Review- 2020