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According to 2025 complexion trends, the rising expectation for healthy-looking skin is pushing consumers to view makeup as a natural extension of their skincare routine. Under the growing influence of the “authentic beauty” movement, base makeup is embracing a minimalist and clean aesthetic — prioritizing lightweight, skin-like finishes that enhance rather than mask.

Consumers now seek products that offer natural coverage, seamless adherence, and compatibility with a variety of skin tones and types. This shift in mindset is also opening up new opportunities for a new wave of tinted products, which combine essential skincare functions — such as conditioning, protection, and barrier support — with complexion-enhancing benefits like tone-evening, radiance boosting, and a naturally healthy glow.

(Data source: Beauty Beauty Research Institute)

Beauty enthusiasts who seek the ultimate natural makeup look can achieve a refined, high-quality finish with simpler tinted products.  The key to a flawless bare-skin makeup look is showing just a hint of “micro-imperfections” beneath a translucent, radiant complexion, with a natural texture that still carries a luminous glow.

For those who want to maintain a fresh, translucent makeup look while achieving precise coverage, tinted products can also be used as multi-functional pre-makeup products.  They work as a primer, highlighter, localized contour, or to brighten, effectively reducing the powdery or mask-like finish, and helping the foundation apply more seamlessly for a perfect match.

Batai formula recommended

Glow Soft-Matte Contour Liquid

BTS-240914A

BT-9502：5%   BT-9145：22.5%   BT-9055：25%

Red copper water essence texture, moisturizing, light skin, smooth skin after the smooth mist. It nourishes the skin while regulating the color of the skin, and shows the light makeup aesthetic with the makeup feeling if there is no makeup.

Technical highlight

1. Lightweight Essence Texture
Hydrating and nourishing, this essence effortlessly blends into the skin without any dryness or discomfort, creating a light, even, and radiant texture.

2. Triple High-Refractive Silicone Elastomer Complex
Enhances the skin's translucency, providing long-lasting color correction and preventing dullness. It creates a healthy, radiant complexion that glows throughout the day.

3. Triple Soft-Focus Complex
Helps blur pores and fine lines, concealing imperfections and smoothing the skin. It enhances foundation adherence, delivering a refined and smooth makeup finish.

Soft Glow Filter Contour Liquid

BTS-241007A

BT-9145：10%   BT-9502：4%

BT-9106k：2%   BT-6809：3%

Bronze Cream Oil Texture
Soft, smooth, and lightweight, this formula glides effortlessly onto the skin, imparting a delicate shimmer that enhances a lasting, natural glow. It serves multiple purposes, including a primer, highlighter, contour, or can be mixed with foundation to brighten and conceal imperfections.

Technical highlight

1. Innovative “Sculpt & Glow Shield” Technology

A three-dimensional mesh structure formed by dual silicone elastomers combined with methyl MQ silicone resin film-former creates a long-lasting protective layer on the skin. This film delivers a soft-focus, filter-like effect that visibly smooths and enhances the complexion.

2. Optical Soft-Focus Technology
With a single smooth application, pigments spread evenly and seamlessly adhere to the skin. This light-diffusing technology helps blur uneven texture and pores, creating a smoother-looking complexion. By optimizing translucency and adjusting skin tone, it effectively covers discoloration and dullness—delivering a natural, radiant finish without heaviness.

3. A biomimetic, lightweight hydrating texture is achieved through the combination of micron-sized soft-focus silicone powder and lightweight, moisturizing silicone elastomers. The formulation offers a smooth, low-viscosity feel that spreads effortlessly, adheres seamlessly to the skin with no heavy residue, leaving a barely-there, weightless sensation.

It is more refined than plain cream, lighter than liquid foundation, showing a glossy, textured, colored nude feeling, showing a more vibrant makeup. At the same time, the above formula provides solutions to the problems such as the base makeup does not fit, easy to stick powder and dark, which conforms to the current development trend of makeup products with makeup and multiple effects. Welcome to request samples.

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