In recent years, the presence of blush has become increasingly prominent, as seen in celebrity and runway makeup looks. The emphasis is on the overall atmosphere of the makeup, with blush boldly blended over larger areas, such as under the eyes, along the nose bridge, and across the cheeks. This creates a lively and natural beauty under a lightweight base, enhancing the overall fresh and radiant aesthetic.
2024 SS
Fashion show makeup trends ▼
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In the 2024 SS runway shows, sun-kissed blush—giving cheeks the look of being gently touched by the sun—has become key to creating an emotive, atmospheric makeup look.
Blush has taken center stage, but for makeup beginners, applying it in large areas can be tricky. That’s why blush balms with a bouncy, creamy texture, moisturizing finish, and easy blendability have surged in popularity, winning the hearts of many consumers.
Market performance
According to data from Xiaohongshu, topics related to blush balms have maintained a high level of buzz over the past year, showing a steady upward trend in popularity.
According to Magic Mirror insights, cream blush has surpassed powder blush to become the hottest category in the market. In Q1 2024, blush balm accounted for 46.3% of total blush sales, marking a 15.3 percentage point increase compared to the same period last year.
Cream textures exist in a solid form, so product development must take into account spreadability, oil control, long-lasting performance, and user comfort to ensure the product doesn’t smudge or melt during use.
Fine powder texture is one of the key factors in creating a comfortable, skin-adhering cream formulation. In response to the growing demand for high-performance cream blush products, Batai Lab has developed a specialized solution that directly addresses the common challenges of cream-based textures.
Blush cream formula recommendation
BTH-240314A1
Formula characteristics
✔ Creamy texture, smooth and easy to blend
✔ Bouncy skin feel, soft and adheres well to the skin
✔ Soft matte finish, natural color payoff
✔ Velvet matte, smooth and sophisticated finish
✔ Looks natural whether applied lightly or layered
Key component analysis
BT-9102's "Smooth"
BT-9106K's "Volume"
BT-9106B's "Adherence"
these three different micron-sized spherical powders
combine to give the cream texture a bouncy, smooth feel.
The product effortlessly blends into the skin, providing long-lasting adhesion
creating a natural, breathable finish
BTH-240411B
Formula characteristics
✔ Non-nano pure physical sunscreen patented technology
✔ Innovative texture, wet cream to powder, adheres seamlessly to the skin
✔ Fine, soft powder, easy to pick up
✔ Matte velvet finish, stays on all day
✔ Waterproof, sweat-resistant, long-lasting color
Key component analysis
BT-9115's "Defense" → Effectively reduces the dryness caused by nano physical sunscreen agents, providing a safer physical sunscreen option. It also offers a delicate, smooth feel, soft-focus coverage, and good oil control.
BT-9276's "Fine" → Ultra-fine particle size with a soft, smooth feel, filling pores and offering a soft-focus visual effect. It improves product spreadability and even color application, enhancing adhesion and increasing color payoff.
BT-9102's "Smooth" → High oil absorption composite powders offer long-lasting oil control. The spherical powder provides a smooth, soft, and silky feel, improving application smoothness and enhancing the spreadability of physical sunscreen agents for better sun protection.
BTH-231219A1
Formula characteristics
✔ Mochi-like bouncy texture
✔ Cream-to-powder formula, smooth and soft upon application
✔ Skin-adhering, long-lasting wear without fading
✔ Lightweight matte finish with a plumping, full appearance
✔ Purely physical sunscreen system
Key component analysis
BT-9106B's 【Skin-Adhering】 → The milk-like silicone composite powder provides a finer, skin-adhering texture that clings tightly to the skin. Its open structure intelligently absorbs excess oil, offering stronger setting power.
For the above featured blush cream formula,
contact us for samples and inquiries.
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Blush cream is not only convenient to use, but it also blends seamlessly with the skin for a more natural look. Simply use your finger to take a small amount, adjust the color on the back of your hand, and gently apply or pat onto your cheeks to create a fresh and natural flush.
Look at who still doesn't know how to apply blush?
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