China Beauty Market Claim Trends — Innovation Trends for Personal Care — New Product Launch for Personal Care Applications

SEPTEMBER 1, 2020 IS THE DEADLINE FOR THE EUROPEAN CHEMICALS AGENCY (ECHA) TO CONDUCT THE LAST PUBLIC CONSULTATION ON THE

APAC Retail Market Overview: Suncare, 2020 India and Indonesia are markets to watch with high CAGR. China, the biggest Asian market, also shows fast growth. Japan and South Korea are mature markets with the slowest growth.

Global Retail Market Overview: Facial Care, 2020 Key Global Cosmetic Claim Trends The mandatory wearing of protective face coverings/masks in many public places during COVID-19 is driving facial care innovation. For example, an increased focus on health/hygiene will boost demand for cleansers; and the mandatory use of protective face masks will boost demand for hydrating/caring formulas. In the meanwhile, more over-cleansing facial skin (covered or otherwise) can lead to excessive dryness or the stripping of friendly bacteria. Brands can focus on alleviating these issues with super hydrating/nourishing face treatments/sheet masks.

Global retail market overview: colour cosmetics, 2020 Markets to watch with high forecast growth include Turkey, India, China and South Africa. Slower growth is forecasted in mature markets in Western Europe, Japan and the US.

Convenience claims largely plateau despite ongoing interest Consumer interest in easy, quick, durable and multi-use makeup products and following simpler beauty routines holds strong. However, convenience-focused claims have largely plateaued in the APAC colour cosmetics market over the last five years. Shift this direction, and look beyond established long-lasting claims too. Convenient-positioned innovations, especially long-lasting, are active, appealing to consumer interest. In the US for example, 52% of female makeup users agree that longwearing benefits are important when selecting makeup. Seek to make convenient products more engaging to stand out from the crowd and offer something more unique. In China, a notable 42% of women who wear makeup prefer all-in-one products. Yet, multiuse NPD is flat and limited (6% of recent colour cosmetics launches).