Global Retail Market Overview: Facial Care, 2020 Key Global Cosmetic Claim Trends The mandatory wearing of protective face coverings/masks in many public places during COVID-19 is driving facial care innovation. For example, an increased focus on health/hygiene will boost demand for cleansers; and the mandatory use of protective face masks will boost demand for hydrating/caring formulas. In the meanwhile, more over-cleansing facial skin (covered or otherwise) can lead to excessive dryness or the stripping of friendly bacteria. Brands can focus on alleviating these issues with super hydrating/nourishing face treatments/sheet masks.

Global retail market overview: colour cosmetics, 2020 Markets to watch with high forecast growth include Turkey, India, China and South Africa. Slower growth is forecasted in mature markets in Western Europe, Japan and the US.

Convenience claims largely plateau despite ongoing interest Consumer interest in easy, quick, durable and multi-use makeup products and following simpler beauty routines holds strong. However, convenience-focused claims have largely plateaued in the APAC colour cosmetics market over the last five years. Shift this direction, and look beyond established long-lasting claims too. Convenient-positioned innovations, especially long-lasting, are active, appealing to consumer interest. In the US for example, 52% of female makeup users agree that longwearing benefits are important when selecting makeup. Seek to make convenient products more engaging to stand out from the crowd and offer something more unique. In China, a notable 42% of women who wear makeup prefer all-in-one products. Yet, multiuse NPD is flat and limited (6% of recent colour cosmetics launches).

Overall market is attractive across APAC region Very high growth rates 2019 to 2022 are Indonesia, Malaysia, Vietnam, India, China and the Philippines having 11.9%, 9.8%, 9.0%, 8.7%, 8.5% and 7.5% per year, respectively. At high level, China and India are very attractive markets having large market values, $58.8 billion and $14.5 billion in 2018, and growing rapidly. At smaller locality level, countries likes Vietnam, Malaysia and Indonesia could be more reachable for Thailand in terms of logistics and market environment. Customer preferences or insights are expected to differ not only from one country to another (e.g. Muslim customers in Malaysia and Indonesia) but also between sub-segments (e.g. young labor in Vietnam).

Veganism & Beauty： The Vegan Cosmetics industry is expected to reach $20.8 billion dollars by 2025, according to Grand View Research. Consumers nowadays not only pay attention to what they are adopting for their dietary choices, but also what are putting onto their bodies.

Global Cosmetics Market to 2025 The global cosmetic products market is estimated to be valued at US$ 69 billion in the year 2025, growing at a CAGR of 5.2% in the period 2019 to 2025. Clean and ethical has taken the food and nutrition world by storm, and following hot on its heels is beauty. The movement has been flourishing in cosmetics and personal care for some time now and will soar in due course, propelled by the continued and unfathomable rise of the conscious consumer. Conscious consumerism is here to stay and as this fast-paced trend takes its grip, beauty and personal care brands need to start delivering on all fronts.